New social network Menshn.com seeks to challenge Twitter

A new social network has emerged, with social networking giant Twitter on its gunsight. Menshn.com

Founded by Louise Mensch, Menshn.com is a new social network that seeks to streamline topic discussions by focusing only on specific topics. According to Mensch, she wanted to create a social network that would have users sticking and focusing only on one topic, instead of the wild, uncontrolled strings of discussions done in Twitter. According to founding partner of Louise, Luke Bozier, Twitter’s approach is scattergun and too frustrating. Menschn.com first target is the upcoming US election.

“We were both frustrated at the way Twitter doesn’t focus on topics. We both love Twitter, but if you want to focus on the election there’s no obvious place to do that online. Twitter is just too random. We wanted to encourage people to have conversations rather than broadcast their thoughts.”

We’ll see if Menshn.com(Mention.com ) will be more than just a “runaway forum”, something that will disappear after the US election or be here to stay.